Flipkart adds men’s wear

Entering the clothing category, India’s largest e-commerce firm Flipkart has added men’s

clothing segment. Directly opening competition with other e-tailers like Jabong, Myntra, Yebhi, Fashionandyou, Zovi among others, Flipkart’s move also shows that apparel is one of the most sought after e-com segments.

The merchandise categorised under sections such as polos and T-shirts, casual and party wear shirts, formal shirts, jeans, trousers, shorts and 3/4ths, winter and seasonal wear and sportswear can be filtered according to price (high to low and low to high), brand and colours. The brands offered on the site included Adidas, Arrow, Allen Solly, Crocodile, Lee, Newport, Pepe, Puma, Peter England, UCB, Van Heusen, and Indian private label Freecultr, among others.

Offering products across 12 categories, Flipkart is planning to introduce an online marketplace in a bid to take on competing websites like eBay and Snapdeal. Though the news of new establishment on its own website remains unconfirmed from Flipkart’s side, the company, Flipkart Online Services has recently registered two new companies—Flipkart Marketplace and Flipkart Payment Gateway Services hinting at the new initiative that could be undertaken.