‘Forever Femina Miss India’ from Su-Raj

‘Forever Femina Miss India Signature Collection’ was officially

launched by Forever Precious Jewellery and Diamond, a group company of the Rs 5,000 crores Su-Raj Diamonds & Jewellery. The company recently announced its association with Pantaloons Femina Miss India (PMFI) 2011 as its official crown and jewelry sponsor. And to commemorate this partnership, the signature collection was launched. On the company’s association with PFMI 2011 as its official crown and jewelry sponsor, Jai Begani, MD, Forever Precious Jewellery and Diamonds says this will also help substantially in giving them a pan-India visibility as a leading diamond and gold jewelry company.

Forever has over 131 outlets across the country. The company also exports to international markets in the Middle East, Fiji and the UK, and is looking to expanding its footprint in other countries. Meanwhile, the company has launched its ‘Destination Boutique’ at GK Market in Delhi. The 2,500-sq. ft. store showcases a wide range of gold and diamond jewelry, which is a blend of traditional and contemporary designs across various formats of gems and jewelry. Begani says Forever Jewellery has come out with an exclusive limited edition collection and will present creations of stunning elegance and captivating originality. Forever Precious range of jewelry includes diamond, Jatdar jewelry, antique and gold jewelry. The mainstream product range is priced between Rs 5,000 and Rs 50,000.