Forever targets Rs 2,500 cr revenues

Forever Precious Jewellery & Diamonds, part of the $1 billion

Su-raj Group, is targeting revenues of Rs 2,500 crores by the end of this fiscal, up from Rs 1,750 crores it registered for the fiscal ended March 31. 2011. Nearly 45 per cent of the business comes from exports. The increase in revenue is attributed to consumers making gold purchases despite increasing a rise in prices. The company expects gold prices to go up further but feels that it would not affect buying sentiment.

Forever recently launched its first store in Hyderabad and plans to add one more store in the city. As a part of its aggressive expansion plans, the company would set up 40 more outlets in the current fiscal. Through its key strategy of establishing and nurturing B2B and B2C relationships, Forever has emerged as a retailer, manufacturer designer and distributor of fine jewellery, with a nationwide reputation and a unique market niche. It is reaching far and wide through, direct retail (Forever Showrooms), retail services division (Navras : A Future Group Initiative), wholesale jewellerydDivision: (Jewel Plus) and corporate marketing.