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Fossil Group debuts its concept store in Vadodara

By FashionUnited

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Fossil Group, global leaders in premium lifestyle watches and accessories launched its first exclusive concept store called Watch

Station International (WSI) in Vadodara. Taking inspiration from the global fashion and culture, WSI curates timepieces for every occasion, styling both for personal use and gifting. The brand woos customers by engaging them with stories of craftsmanship and ultimately turning them life-long patrons of the company.

In March, Fossil India, the wholly owned subsidiary of the 3.2 billion dollars (Rs 19.568 crores) American lifestyle brand Fossil announced its plans to invest above Rs 25 crore or 4.5 million dollars in India after seeking regulatory approvals to set up single brand stores in the country. It plans to open 21 retail stores in the next 36 months, with a focus on metro cities.

Fossil belongs to the first lot of global lifestyle brands that got clearance under single brand FDI from Foreign Investment Promotion Board. The company would also adhere to mandatory 30 percent local sourcing rule by ramping up its production facility at Palwan in Himachal Pradesh. The company is known for its wide range of lifestyle products like watches, jewellery, sunglasses, and leather goods. Though it is popular as a watchmaker, 50 percent of its global sales come from its leather goods such as wallets, handbags, and belts.

The company has already opened its first retail store in Mumbai apart from a factory outlet in Bangalore, which is Fossil's headquarters in India. As a part of production capacity expansion plans, the Palwan facility would now manufacture 500,000 watch units per annum. The company also makes watches for international brands such as Burberry, DKNY, Emporio Armani and Diesel among others.

FOSSIL