Freecultr bags award for digital innovation

Lifestyle brand, Freecultr has bagged an award for innovation in retail at ‘Asia Retail Congress 2014’,

held recently in Mumbai. The awards included ‘Top 50 Retail Professionals of India’ and ‘Most Innovative Retail Concept’ for the proprietary Touch Screen App, TapShop, created by the company.

Having launched in 2011, purely focusing e-commerce, Freecultr has successfully executed a seamless innovative digital physical store model that blends the tactility of a physical store with the efficiencies of the internet. With their recent store launches in New Delhi, Chandigarh and Noida, the company has been able to taste success with this kind of hybrid shopping model.

The proprietary Touch Screen App, TapShop allows shoppers to discover, style and buy from the complete collection of Freecultr, while at the store. This visual and interactive experience integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling ideas, to allow consumers replicate the power of online purchasing experience in a physical store environment.