Freecultr, Lecoanet Hemant team up for new collection

The Fashion Freedom Project by Freecultr delivers

innovative design collaborations leading to commercial concepts that benefit its consumers. In the first series of its collaborations, designer Lecoanet Hemant has designed a capsule collection targeted at a wider audience and delivered at affordable price points with perfect fits.

“This collaboration marks a new and exciting chapter in our world of fashion. It bridges the design aesthetic of our luxury offering in menswear with the innovation and reach of our favourite e-high street brand – a new voice for our vision,” says Hemant Sagar. The collection focuses on freedom of expression for every age wardrobe. Inspired by the urban man who loves to travel, the collection consists of semi-casual shirts, trousers, T-shirts and shorts in pastel colors and travel bags to complete the look.

Commenting on the association, Rajesh Narkar, Chief Product Officer & Co-Founder of Freecultr said, “Freecultr is delighted to welcome Lecoanet Hemant as the first luxury brand to participate in the Fashion Freedom Project. This unique menswear collection is a collaborative effort with a focus on colour, fabric, style and fit, aspects that Freecultr stands for.”