Freecultr's CEO Sujal Shah quits

Gurgaon-based Lifestyle and apparel e-commerce venture, Freecultr’s co-founder and CEO,

Sujal Shah has put in his papers to pursue interests in getting global brands to India. Sandeep Singh, COO and Co-founder of the company has now taken charge in his place. Recently, Freecultr opened ‘digital pop-out concept store’ in Delhi.

As per a company statement, “Sujal Shah, moves forward to pursue his entrepreneurial passions that include helping international companies enter India, incubating and mentoring new business ventures, and serving in an advisory capacity to the Smile Group and other companies.” Freecultr was co-founded by Shah, Singh and Rajesh Narkar in December 2011 with backing from the Harish Bahl’s Smile Group, which runs many e-commerce platforms.

Shah has about two decades of international experience in leadership, brand management and business execution. An MBA from the Columbia Business School, Shah was also the former VP and head of fashion at IMG India. In 2000, he co-founded a company named Agnition and in. Before Freecultr, Singh also co-founded digital marketing services firm, Quasar Media and also founded a city specific portal, Yankeedelhi.com. Apart from these, Singh has worked in media sales team of Rediff.com.