French Connection steps into Kolkata

French Connection, Britain’s leading hi-fashion brand,

has opened its first standalone store, in Kolkata’s South City Mall. The store, spread over 1,400 sq. ft., offers the best of fashion backed by unprecedented level of service for fashion conscious consumers. The store’s edgy yet sleek environment is spunky yet inviting, keeping the focus on the clothes. It introduces the successful spring/summer 2011 collection, which is all about trendy and contemporary styles. For women there are clean, feminine and effortlessly elegant styles with the right mix of preppy British influences. For men, the wardrobe becomes sophisticated yet fashion-forward with looks that stay true to his rugged masculinity.

French Connection, founded in 1972, is an edgy and attitudinal British high street fashion brand. It offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices. The company has, over years, expanded its portfolio into exciting new areas including men's and women's toiletries, sunglasses and opticals, watches and shoes. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand. In India, Brand Marketing India (BMI), have the exclusive license for French Connection. They introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and have since opened 22 points of sale across 10 cities. BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of in-store service.