French fashion brand Elle enters Mumbai

Elle Fashionwear, the premium French fashion brand hosted

an exclusive ladies soiree to launch their first Elle Boutique in Mumbai on Linking Road, Bandra. Brought to India by Arvind Lifestyle Brands in partnership with France’s Lagardère Active Group, Elle Fashionwear was launched for women in India earlier this year.

The flagship store is styled on the lines of an European boutique and reflects the brands ‘feminine and chic’ positioning. Elle, the largest selling fashion magazine in the world is owned by the Lagardère Active Group which is based out of France. Lagardère Active Enterprises is the dedicated business unit of the Lagardère Active Group, running the brand extension worldwide. The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism.

With exclusive boutiques in Bangalore, Delhi, Kolkata and Chandigarh, Elle has entered the metro with their new space. The brand is also being sold through select shop in shops like Shoppers Stop, Lifestyle, Central and Kapsons.