Fuel’s 2nd store in Mumbai

A second branch of Fuel, a leading designer wear and lifestyle store housing prêt-a-porter

clothing, home accessories, fashion jewelry, hand bags, saris and designer menswear has just been launched at Khar in Mumbai. Having done profitable business through its first store at Chowpatty, this new store now spread over a larger area of 1,800 sq. ft. will house designer brands from 65 leading fashion designers.

Sushil Jhaveri, the owner of Fuel says that after a successful stint in South Mumbai, the suburbs had to be their next destination in Mumbai. After all that’s where the glamour world resides. Also since their clientele include some well-known names from Bollywood, they decided to launch their second store in Khar.

Each designer and brand at Fuel gets in-store branding with its clientele able to browse through over 1,000 ensembles in a cool, spacious and chic atmosphere. The store’s varied range of ensembles appeal to the more mature age-group as well trendy teenagers.

Fuel stocks haute-couture from top-ranking designers including Payal Singhal, Azalea, Sabina Singh, Rohit Bal, Rina Dhaka, Neeta Lulla, Kavita Bhartia among others.  It also displays bags and shoes of brands such as Veda by Sangita Chudiwala, STOFFA by Priyanka Tejwani, Petals by Sujata Agarwal and Ritika Bhasin among others. Also accessories such as fashion jewelry by Jennifer Fernandes, Shalini Gurwara, Mariam Khan, Smi's and Silver Maya are also stocked.

Fuel stores are also there in cities like Pune, Ahmedabad and Bangalore.