Furla opens a new store in Delhi

Italian bag maker Furla has opened a new store in New Delhi followed by stores in Mumbai and Kolkata. The new store at Select Citywalk mall is

spread over a 563 square foot and offers the latest collection by the brand. Furla is known for the wide and exclusive range of accessories it offers to women. This brand has been witnessing a large number following in the Europe and the Asia. Furla bags are known for their classic designs, durability, attractive stitching and wide range of colours.

Furla, has sought the government's approval to operate single-brand retail outlets through a 51:49 joint venture with Gurgaon-based Genesis, which currently runs two Furla stores as its franchisee. The joint venture plans to invest about Rs 13 crores in the first four years to open stores, with Furla bringing in Rs 6.6 crore, as per the application submitted to FIPB.

The Bologna-based, family-owned brand is on an aggressive expansion drive in Asia. Last year, it announced a joint venture with China's Fung Group to open 100 boutiques there in four years. Japan is Furla's biggest market, accounting for 27 percent of its total sales, ahead of home market Italy that contributes 25 percent of the firm's turnover.