Mumbai-based Creative Lifestyles that has been successfully retailing women’s wear brand,109° F has now come up with an Indo-western line called Fusion Beats. The new collection would be unveiled by spring/summer 2012. At present the product line of 109°F collection includes skirts, dresses, tunics, tops and other styles targeted at women of all age groups.
Retailing through 18 exclusive brand outlets across major Indian cities, along with a presence in large format stores (LFSs) like Pantaloons, Lifestyle, Central, Reliance, Shoppers Stop the brand now has plans to foray into Tier II and III towns. Another six brand EBOs are expected to be operational by June 2012 apart from displaying the collection at Westside.
The new addition, Fusion Beats will be a combination of western wear infused with an Indian touch. It’s targeted at women in the age group of 20-35 years. The collection would be priced from Rs 995 to Rs 2,000 and will have a range of products including tops, tunics, kurtas, kurtis, T-shirts and bottom wear like churidaars, leggings and jeggings.