Future Lifestyle Fashion invests in Famozi

Future Lifestyle Fashions (FLF) is said to have invested an

undisclosed amount in e-commerce venture Eclat Lifestyle that has a private label of footwear Famozi under its belt. The company would utilise the funds to establish brand presence of Famozi across India.

Though the current brand collection under Famozi caters to men’s segment only, the online platform soon plans to add a women’s range. So far, the company only sold through its online platform but has now adopted a hybrid model by launching its range through other retailers.

Apart from India, Famozi is available in Singapore, Dubai and other Middle Eastern countries and will be launching in Malaysia, Pakistan and England soon.

After the Future Group relisted its company as FMCG venture on the stock exchange after demerging of the lifestyle fashion businesses of Future Retail (formerly Pantaloon Retail) and Future Ventures, the company also sold its stake in fashion apparel firm Biba Apparels. This is its first fresh investment after re-listing.