Gitanjali launches e-platform Jewelsouk.in

Gitanjali Group has launched Jewelsouk.in, an online

dedicated marketplace for branded jewelry and lifestyle accessories. The group also owns an offline retail store chain Jewelsouk, though the online marketplace will operate separately. The marketplace operates under a no-inventory model where brands will take care of the delivery by themselves. The portal sells diamond, silver, gold, platinum and pearl items along with watches and related accessories. Currently it has tied-up with close to 40 brands and lists around 10,000 products across various categories and brands as per the company. The website offers convenient browsing and selection across brands and category and payments can be done electronically.

The portal has already started gradual marketing with Google Adwords, SocialMedia, and Print advertising. According to Rajiv it took around Rs 10-15 lakh for the whole project to go live apart from marketing. Jewelsouk.in will be competing with Caratlane.com, bluestone.com, and designer jewelry option available at Yebhi, Jabong, Juvalia.in and others.