Gitanjali launches first multi-brand flagship in Dubai

Gitanjali Group opened its first multi-brand store in Meena

Bazaar, Dubai accompanied by a glamorous event at Mina Al Salam. Former Miss World and Bollywood actress, Priyanka Chopra, who is also the brand ambassador of Asmi by Gitanjali Jewels - inaugurated the showroom. The group also opened its largest multi-brand jewellery showroom in Hyderabad, its 13th in South India. With this, the company has 75 large format stores in the country and it plans to increase the same to 100 by the end of this financial year.

Commenting on the store launch, Mehul Choksi - Chairman and Managing Director of Gitanjali Group, said, “We are happy to open the first Gitanjali Jewels store in Meena Bazaar which is a shopping paradise for the Asian community. This store will usher in a new and enriching brand experience in the city's retail environment.”

Established in 1966, Rs 12,000 crores Gitanjali Group’s activities span cross the entire value chain from being a DTC sight holder and processing rough diamonds to manufacturing, branding, retailing and distributing gold and diamond jewellery. Today, it owns and distributes four out of the top five jewellery brands in India including Gili, Nakshatra, Asmi and D'Damas and boasts of a 4,000 plus points of sale.

Gitanjali is also a recognized name in the global branded jewellery business, with a presence in the important jewellery markets of the world. It owns a large retail chain in the US, Samuels Jewellers Inc, the fifth largest fine jewellery retailer and has recently acquired a number of premium Italian brands such as Stefan Hafner, Valente, IOSI, Porrati and Nouvelle Bague. It has a rapidly growing presence in the Middle East as well as in other new markets.