Globalite footwear brand launched in India

Delhi-based Globalite Industries, the wholesale licensee

for Lotto Open Footwear range in India, launched its own brand Globalite. It introduces a globally inspired footwear line for the youth that is also cost-effective. The brand’s tagline ‘Playfree’ accurately expresses its functional aspects, as each pair of Globalite footwear is ultra-light, comfortable, durable, ready to take on challenges and perform with gusto and energy.

Despite similarities in India and China’s demographics and business potential, unlike China, the branded or organized players in the footwear industry in India, constitute less than a mere 5 per cent of the total market. Globalite is the first to have identified this opportunity in the branded market segment in India. With a population of over a billion, 60 per cent of which comprises of youth, Globalite believes the country can be the largest consuming economy in the world. Hence, its market acquisition potential is of an astronomical size, and has the potential to grow exponentially.

The brand aims to support and promote the majority of young sportsmen who cannot afford the existing sportswear labels in India. “The sports sector in India represents a vast chunk of under-utilized talent. Globalite as the first home grown sports brand has realized this deprivation, and has taken upon itself, the promise to usher in a new era of sports, in the country,” says Lalit Kishore, Managing Director, Globalite.

In an attempt to make a difference at the macro level and bring India’s sports industry on par with the global platform and as a State Sports Partner, it plans to seek patronage from the state leader and empower the masses by sponsoring state level sports events and teams, sports coaches’ kits at government schools and colleges and bringing out a health shoe.

Apart from its first modern flagship store in Delhi, Globalite is available in retail outlets and plans to widen its base in major wholesale markets across India. Its modern whole sale accounts include Bharti Wal-Mart, MetroCC, Carrefour and Aditya Birla. It is also present in 3,000 MBOs across India, through a robust distribution network.