Govind unveils ‘Denim Green’ collection

Designer Deepika Govind has unveiled ‘Denim Green’

an organic denim collection for men and women. Denim Green is a step forward in her continuing mission to uphold the values of eco-fibre and hand-woven textiles. Denim Green comprises a limited edition hand-woven denim collection in organic cotton, hand-woven using original craftsmanship and looms that date back centuries; as well as a selection of denims created from semi-automised power looms.

This first organic denim collection offers short dresses, handcrafted jeans for men and women, simple structured tops and a selection of bags. The organic denim goes through the wet process in a plain rinse wash with a simple enzyme, which is not harmful to the environment besides consuming minimum water. In the dry process, scraping, whiskering, grinding, creating a distress look, notching and tacking are some of the techniques carried out.

The collection is currently available in Deepika Govind stores in Bangalore and Delhi. Govind was recently accused of using poor weavers as props and for picturing the unbridgeable gap between the two worlds – the poor and the rich. Refuting the allegations, Govind had made it clear that she used fashion as a medium to voice her concerns on the dying Indian traditions and crafts and on the environment and the shoot was not about poverty-stricken India but the motive was to try and connect with India’s young to show them the journey of a garment from the loom to the final product.