Grasim official suiting partner of NorthEast football team

Grasim, India's homegrown and men's lifestyle brand, a subsidiary of Grasim

Industries and a part of the Aditya Birla Group has been named the official suiting partner of NorthEast United Football Club, an Indian Super League football franchise in Guwahati, Assam.

As a part of their official gear, the team will be seen donning the classic black suits by Grasim. Competing in the inaugural season, the team is owned and operated by Bollywood actor and Grasim’s brand ambassador John Abraham and I-League club, Shillong Lajong.

Grasim is a dominant player in the ready-to-stitch over the counter fabric industry. It has also ventured in the ready-to-wear category by launching readymade garments through distribution network and its exclusive showrooms. Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.