Grasim unveils SS'14 collection

Men’s lifestyle brand Grasim, known for its stylish and innovative wardrobe solutions, has unveiled its Spring/Summer 2014

collection. It’s an eclectic mix comprising relaxed clothing, leisure look and new pastel tones.

The season’s collection focuses on easy dressing for men based on natural material and blends like 100 percent mercerized cotton for greater comfort. The range has a combination of bright and breezy colours with cool fabrics.

Abhijit Ganguly, Brand Director Grasim points out that the S/S ’14 collection, reaffirms Grasim’s emergence from a fabric to a trendsetter in fashionable apparel brand. It offers innovative products for men who believe in their own self and aspire to do great things in life. Each fabric is uniquely engineered to immaculate style and unparalleled comfort for the self-made man.”

It offers the most comfortable wardrobe with a wide range of shirts and trousers in 100 percent mercerized cotton. It’s fluid expression of sharp lines and silhouettes, precise detailing and rich colours are incredible. As linen fabrics are most comfortable wear during summers, the brand offers finest designer linen shirts denim shirts as superb casual attire as well as work wear.

Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry. Grasim has also ventured in to ready-to-wear category by launching readymade garments through distribution network and its exclusive showrooms. Apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10,000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.