Gucci to donate 15 percent sales revenue for kids’ cause

On the occasion of Children’s Day yesterday, Gucci

in India has announced that for one month, they will donate 15 percent of its total sales from the kids’ wear collection at Galleria Mumbai boutique to Ekam. Ekam is an NGO working towards gathering funds for subsidized surgeries for children with congenital heart disease.

Till December 14, Gucci will support the cause. Roohi Jaikishan, Executive Director of RRO, which independently implements several wellness programs, will co-host a special event for children at the boutique on November 23, 2013. Inspired by a sense of commitment to the world's children, the initiative is part of Gucci’s on-going philanthropic endeavours to improve access to and quality of education and healthcare for children.

The announcement coincides with the launch of Gucci’s Fall/Winter 2013-’14 collection for children at its India stores. Designed by Creative Director Frida Giannini, the collection takes inspiration from a ‘back to town & school’ mood and is full of colours and fashionable details. Symbolized by the iconic Gucci teddy bear, the line is made in Italy and features products for newborns from zero to 36 months as well as for boys and girls from two to eight years old. The collection comprises apparel, shoes, small leather goods, footwear and selected accessories, including jewelry, sunglasses, scarves and blankets.

Gucci entered the India in 2009 and currently operates five stores in Mumbai and New Delhi.