Gumdrops: All for a good cause

Simran Lal of Goodearth has stepped into the booming yet less tapped infant wear and teens

apparel market with the line Gumdrops. The collection includes: bed linen, clothes, gifts and accessories, toys, bath and spa, dining, silver items and furniture for babies and young children. The unique feature of Gumdrops products is that they are eco-friendly and have an Indian touch. The products are handmade from eco-friendly materials and the clothes are made with organic cotton and natural dyes.

What makes this collection special is the rare father-son relationship concept it explores. The brand has created T-shirts based on the ‘father and son’ and the Royal Enfield themes. For little girls, there’s a collection with silver embroidery on muslin known as the Chandani collection. Also in the productline are items like multifunctional learn-n-play tables with a chalkboard, bean-bags, baby sofas, floor cushions and indoor tents in a variety of fabrics and also an ecologically sensitive gardening set made from recycled metal.

Since kids outgrow their clothes and toys at a fast pace, the company has paid special attention to making the prices competitive and affordable. The brand’s motto is to drive people back to nature and create awareness about the need to be eco-friendly. This cause is also supported by their work for underprivileged children under their NGO, Goodearth Education Foundation. Gumdrops brand has decided to donate a part of its sales to the NGO for setting up schools in rural areas with focus on providing quality education. Currently, Gumdrops collection is available at its stores located at Mumbai, New Delhi, Chennai and Bangalore.