Hackett to design Sahara Force India’s kit

Sahara Force India has signed up London-based

fashion brand Hackett, as the official supplier for 2012 for supplying its team kit. Part of Hackett’s association will involve supplying team members with travel kit to be worn while travelling to and from races. The relationship with Sahara Force India marks the continuation of Hackett’s ambitious plans to expand further into international markets, especially India, and capitalise on the global appeal of the sport.

In a release issued by the group, Vijay Mallya, Team Principal and MD of Sahara Force India said: “I’m delighted to welcome Hackett to the team and look forward to seeing our team members wearing their clothes this season. I have a great interest in fashion and believe the clothes we wear speak volumes about who we are and the values that are important to us. Formula One is therefore the perfect showcase for Hackett’s range and helps reinforce their strong tradition of style and quality.”

Vicente Castellano, MD of Hackett added, “Continuing with our motor racing tradition, it seemed a natural step to support our new and exciting business expansion into India by becoming a partner to the Sahara Force India Formula One team for 2012. We are looking forward to supporting the team as they continue their fight to work their way up the highly competitive Formula One grid.”
Hackett London is a British brand that dresses men who appreciate both quality and style. Hackett takes its inspiration from the traditions of British dress and updates them for a collection that is wearable and timeless, in the words of Jeremy Hackett, ‘our clothes wear in not out’.