Havaianas from Brazil eyes India expansion

While many foreign brands are aiming to enter the

Indian market, Brazilian premium footwear brand Havaianas is planning to increase its presence in the country by adding more points of sale.

Many domestic as well as international footwear labels are planning to introduce new product range in the country while expanding their brand’s reach to more markets. Havaianas is known for its vibrant range of flip-flops. The company plans to add 40 kiosks in high street locations all over the country and also to increase its presence in departmental stores like Shoppers Stop through its sole distributor AP Group.

Havaianas entered India in July 2012, and at present has just one kiosk in Delhi and 20 points of sales in the country. It will open two more kiosks in Mumbai and Bangalore. Apart from retail expansion, the company also wants to introduce high-end products for the Indian audience.