Hidesign introduces ‘The Art of Reuse’ drive

Hidesign has unveiled its annual eco-initiative ‘The Art

of Reuse’. As a brand, Hidesign has always tried to imbibe the importance of using eco-friendly products on its customers’ minds. Now as a step ahead to its motto, Hidesign is stressing on the need to recycle and reuse.

Taking a cue from last year’s successful campaign, the brand is once again going to engage people through participation and spread awareness about becoming eco-friendly and importance of recycling. The Art of Reuse is an engagement project to support and encourage the practice of recycling used materials, which one discards as waste or redundant goods into new materials/products of better quality with a higher environmental value.

The initiative is in the form of a contest, where participants are encouraged to create new designs out of leather scrap provided by Hidesign in The Art of Reuse Kit, available at all Hidesign stores across India. One needs to register on Facebook to collect the kits from a preferred store and design anything they like.

The designs then need to be submitted back at the Hidesign stores and winners will be selected through votes on Hidesign’s page on Facebook. On the September 25, 2012, three winners will be selected who will receive Hidesign gift vouchers worth Rs 15,000, Rs 10,000 and Rs 5,000 respectively.

Hidesign is India’s foremost leather company and brand. Started in 1978 in Pondicherry, it produces and sells genuine leather goods. Hidesign has grown from its artisan roots to an international brand with over 60 exclusive retail stores and a distribution network across more than 20 countries.