Hidesign opens a concept store at Bangalore airport

Hidesign has launched a unique concept store at Bangalore’s International Airport. Spread over 700 square foot the new

store is the brand’s 10th one in the city and the 5th at an airport across India. Airport stores forms an important part of the brand’s growth plans. At present air travelers contribute about 10 percent of Hidesign’s total sales.

The newly launched store is designed to tell a story about Hidesign and the city of Pondicherry, from where it made a beginning and then went on to create a mark on the global map. The store has on offer designer and iconic bags by the brand. The extensive collection consists of handbags for women, duffels and travel bags on wheels, laptop bags, messengers, cross bodies and briefcases for men, along with the recently launched sunglasses and a range of small leather goods including wallets, belts, and card holders. The new store has created a beautiful display of orchard tables that showcase newly launched styles from Hidesign.

The boutique has a special space dedicated to the three designers of the brand- Dilip Kapur, Alberto Ciaschini and Fabian Lintott with their photographs and quotes on their design sensibilities. The nature wall highlights the brands green story showcasing the foliage, water bodies and fauna at Hidesign in Pondicherry. A large display screen is being installed for the first time at a Hidesign store to narrate the brand story, along with specially produced videos detailing the making of the product at Hidesign.