HKTDC’s Watch & Clock Fair to focus international watch brands

The HKTDC Hong Kong Watch & Clock Fair, an effective business platform for the global

timepiece industry will be held from September 3 to 7, 2014 at the Hong Kong Convention and Exhibition Centre. The 33rd edition attracts 760 exhibitors from 19 countries and regions.

Branding is a rising trend and branded products are gaining momentum among the consumers in the Chinese mainland and other Asian markets. Keeping this in mind, a special zone, 'Salon de TE' featuring 145 international brands will return to cater to the surging demand for luxury watches from across the globe. It recognises different categories within the watch market through the creation of different areas, thus allowing buyers to identify their desired products.

Salon de TE opens to the general public on the fair's last day (September 7) for free, providing exhibitors with a valuable opportunity to interact with consumers, expand brand recognition and reinforce core values. Selected items are available for retail sales on that day, as trade and public visitors alike will be welcomed to a series of stimulating activities, including product launches, watch parades, celebrity events, public sharing sessions, mechanical watch making demonstration, and lucky draws.

The Asian Watch Conference has been an integral part of the show for many years, and as always calls on the presence of heavyweight participants. This year, representative from the Fossil Group will share insights on fashion watches. The Hong Kong International Watch Forum brings together experts from around the world to discuss key issues in the industry, particularly those affecting Asia.