Holii to venture into apparel space

The Rs 200 million accessories brand Holii has decided to venture into the apparel segment by

unveiling a couture line by December 2012. At present, Holii offers luxury handbags, Ipad covers, wallets, laptop bags and other leather items for women in luxury and mid-segment price ranges. The company is also looking at transforming its look by changing its logo.

Holii products are currently sold at 12 standalone stores in Kolkata, Pune, Chennai, New Delhi, Mumbai and Bangalore. The brand collection is also available at Lifestyle, Shoppers Stop, Central and Pantaloon outlets. Registering a growth of 60 per cent last year, company is also looking at spreading its retail footprint by launching new stores in 16 cities including Kolkata, Kochi, Lucknow and Chandigarh this year. It is also looking forward to add Jamaica, Europe, Dubai, South Africa and Germany to its list of export destinations.

Holii Accessories is a joint venture between Future Group and Hidesign. Started in June 2009, the company shares the vision to be a distinct everyday luxury accessories brand. Hidesign is India’s foremost leather company and brand. Started in 1978 in Pondicherry, it produces and sells genuine leather goods. Hidesign has grown from its artisan roots to an international brand with over 60 exclusive retail stores and a distribution network across more than 20 countries.