Homeshop18.com adds lingerie store

HomeShop18.com, India’s largest e-commerce company

has added lingerie and innerwear category by launching one of the biggest online lingerie stores in India. Earlier this year, HomeShop18 acquired Coinjoos.com, a books vertical to strengthen its product portfolio.

HomeShop18.com will offer brands like Lovable, Bwitch, Bodycare, Groverson’s, Enamor, Neva and many such best-selling brands in the lingerie segment. The brands will be available at HomeShop18.com at exclusive prices for a limited period and till stocks last. The web-store will feature over 20 brands including bridal lingerie, plus size lingerie, every day wear, shape-wear, lounge wear, nightwear and swimwear. Customers can browse by category, brand, color and other attributes.

HomeShop18 currently sells more than 450 brands and over 10 million SKUs under electronics, kitchenware, home appliances, books, music, movies, healthcare products and insurance policies and jewellery categories. HomeShop18 is Network18 group’s online and television retail marketing and distribution venture. It has partnered with more than 500 established brands such as Reebok, Lee, Peter England, Nokia, Canon, Samsung, Whirlpool, Videocon, Spice and Sia among many others.