Homeshop18’s virtual wall to boost sales

After raising funds worth 30 million dollars (about Rs 160

crores) from OCP Asia, Homeshop18 is keen on expanding its virtual network apart from taking up various marketing initiatives to boost sales. It’s introduced a virtual wall that is attracting consumers to the portal. The platform stands ahead in the e-commerce war with its various channels including e-commerce, m-commerce, television and it’s recently launched virtual scan shops.

The platform also cashes on special occasions and national holidays, like Diwali and Republic Day, amongst others eyeing the increase in consumer spending during the holiday season. It introduces special promotional schemes in addition to the existing cash on delivery and EMI schemes to attract more eyeballs.

Its new concept, Scan N Shop is India’s first virtual shopping wall and is m-commerce enabled. To complete a transaction through this channel, a consumer simply needs a mobile phone. Homeshop18 has witnessed positive response to the initiative. While TV contributes about 70 percent to its business, the remainder comes from our e-retail arm. The platform now plans several loyalty programmes to expand its presence.