Hrithik is Rado’s global brand ambassador

Rado, the Swiss watchmaker launched its new collection,

the Rado D-Star and announced Bollywood actor Hrithik Roshan as its global brand ambassador. Roshan said that he is proud to represent Rado, a brand that is futuristic and has pioneered the art of exploring innovative designs, materials and technology. According to Matthias Breschan, CEO of Rado, Hrithik Roshan truly matches the Rado DNA.

The brand ambassador, also known for his impressive dancing talent, was unveiled through a highly professional dance performance recently. The dancers took the audiences through the journey of Rado, from the scratch-resistant Rado DiaStar in 1962, going through Rado Integral of the ’80s and the 21st century Rado V10K to finally revealing the Rado D-Star.

In 1957, the very first timepiece collection under the Rado name was presented. Today, over 50 years after its founding, Rado is represented around the entire world, with more than 260 service centres in 121 countries.