Huntsman, Madura form ‘Innovation Council’

Singapore-based dye and chemical provider Huntsman

Textile Effects and Aditya Birla Nuvo group’s Madura Fashion & Lifestyle — an apparel manufacturer with brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England and People under its umbrella -- have joined hands to form an ‘Innovation Council’ to produce innovative and high-quality products. According to Rohit Aggarwal, Textile Effects Global Vice President, Strategic Marketing and Planning consumers in the Indian market are look to companies like Madura to provide higher quality, innovative products. Huntsman along with Madura will drive innovation and quality to an even higher level in the future.

On Madura’s behalf, Dr Naresh Tyagi, Head and Vice President, Product Development and Quality Assurance said “As one of the leaders in fashion and lifestyle in the Indian market, it is essential to continuously drive innovation. Working with strong partners like Huntsman Textile Effects is an important aspect of maintaining our leadership position.”

Madura has a strong reputation for being innovative, and has been most recently recognized by US Apparel Magazine amongst the most innovative apparel companies in 2011. Huntsman is a leader in innovative solutions for the textile industry.