Hyderabad Fashion Week attracts buyers

Nizam’s city Hyderabad will host the gala Hyderabad International

Fashion Week between October 19 and 23 at Taj Vivanta. The likes of Sanjana Jon, Archana Kochhar along with designers from five other countries will present their best creations. Asmita Marwa will open the show. Marwa will focus on wearable collections that transcend seasonal trends. Popular designer Neeta Lulla will display an elaborate bridal line and actor Rana Daggubati will be the show stopper.

Organizers are reaching out to buyers all over Andhra Pradesh. Designers like Lulla who have established themselves in Mumbai, Delhi and Bangalore see a lot of creative talent and business potential in Hyderabad and in developing cities like Vizag. The Hyderabad Fashion Week has been formed to give Indian designers an international platform to showcase and market their collections to the Indian audience and fashion professionals globally. It is also aimed at showcasing Hyderabad as an important fashion destination for buyers and designers wanting to make inroads into the south Indian market.