Iconix completes venture in India

The Iconix Group has announced the completion of the formation of its joint venture

company in India with Mukesh Ambani's Reliance Brands. This new company, Iconix India, will sell Iconix brands such as London Fog, Ed Hardy, Mossimo and Ocean Pacific in India.

Iconix says this partnership is an important step for its global expansion strategy. Currently it has other similar partnerships in Greater China, Europe and Latin America. Iconix India will be based in Mumbai and will follow a business model similar to that of Iconix in North America, which focuses on growing royalty revenue through existing and new licensing agreements with both manufacturers and retailers. Iconix licenses its brands to a network of retailers and manufacturers in both the U.S. and worldwide.

Iconix Brand Group Inc licenses its brands to a network of retailers and manufacturers in both the U.S. and worldwide. Reliance Brands Limited is part of the Reliance Industries Group. The company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises Diesel, Ermenegildo Zegna, Hamley's, Kenneth Cole, Paul & Shark, Quiksilver , Roxy, Steve Madden and Timberland.