Southern superstar Ileana D’cruz has become the brandambassador for Ahmedabad-based, Forever Precious Jewellery and Diamonds. She will endorse its exclusive jewellery line and is expected to lend aspects like youth and vivacity to the brand. While aggressively expanding its retail network, Forever is one of India’s largest jewellery retail chains having 146 outlets across 35 cities in India. D’Cruz was chosen to endorse the brand since the company feels that both the actress and the brand are constantly evolving to capture the nation’s imagination.
Forever Precious Jewellery is a group company of the $1-billion Su-Raj Diamonds Group, India’s leading value-added diamond and jewellery manufacturer since 1950. All products showcased at Forever outlets are benchmarked globally to ensure that customers get international quality certification. The company is now looking at achieving a target of Rs 2,500 crores by the end of fiscal 2012.