Imran Khan designs for Levi’s
27 May 2011
Bollywood star and chocolate boy Imran Khan wants to try his hand at designing and is set to bringout his own line by next year. The 28-year-old will be creating his new range in association with Denizen, a mid-market brand newly launched by Levi’s, for which he is the brand ambassador. The Break Ke Baad star’s clothing line is a joint effort but will extensively reflect his own personal style. The new line is casual and comfortable. The cuts, styles, colors are all his choice.
Denizen’s flagship store was opened in Delhi recently by the star. Spread across 1,800 sq. ft. the store has an inviting and stimulating ambience and targets consumers from 18 to 28 years. And the range designed by the star occupies pride of place and reflects the best of youth fashion. In keeping with its positioning, Denizen products range between Rs 799 and Rs 1,399. Khan made his debut as a lead actor in the 2008 film Jaane Tu Ya Jaane Na directed by Abbas Tyrewala, produced by Aamir Khan and Mansoor Khan . The film received rave reviews from critics and proved to be one of the biggest hits of the year. Khan was furthermore nominated for Best Male debut at the 54th Filmfare Awards and won it along with Farhan Akhtar.