India hosts first jewelry week

India got its first ever jewelry week, the India International Jewelry Week (IIJW), Hotel Grand

Hyatt, from August 15 to 19. The event is being organized by the Gem and Jewelry Export Promotion Council of India and supported by the ministry of commerce and industry. Jewelry is being showcased as a piece of art and not just an investment. The five-day extravaganza is showcasing collections of 30 designers including Farah Khan Ali, Varun D. Jani, Bina Goenka and Rhea Nasta. Well-known jewelry brands like Mirari, Gitanjali, Amrapali, Tanishq and Ganjam are also participating.

Nearly 1,600 stalls are displaying the works of 776 exhibitors. Pavilions of Thailand, Belgium, Israel, Italy, Turkey and the UAE have also been set up. Buyers from Japan, Russia, Britain, China, Italy, Malaysia, Libya, Morocco, Iran, the Czech Republic, Poland, Ukraine, Azerbaijan and Uzbekistan are attending the event. Some of the show's highlights are an exclusive platform to showcase innovative and new concepts in jewelry, creations to be modeled and choreographed by India’s top models and choreographers among others.

IIJW is also showcasing the talents of upcoming designers from the National Institute of Design and the National Institute of Fashion Technology. With its ability to create the most intrinsic and inspired jewelry, India has made bold statements across the globe, with its designers winning different international design awards time again. IIJW is an attempt to provide an international platform for India’s designers and design houses to enable them to unveil fascinating jewelry collections to the world, thereby establishing India as the most sought-after destination for quality gems and jewelry.