Indian cinema inspires Anju Modi

Anju Modi, a well-known face of Indin fashion industry for over two decades feels

that Indian cinema truly inspires the fashion world in every era. She is designing actress Deepika Padukone’s look for Sanjay Leela Bhansali’s forthcoming project ‘Ram Leela’.

Modi, who launched her label in 1990, is one of the founding members of the Fashion Design Council of India (FDCI), the industry's apex body. She has been a quiet but strong force in the vehement increase in growth, awareness and potential of fashion in India and believes in taking risks for creating new things.

In 2006, Modi was one of only four Indian designers selected for Heyers Fashion Festival in Paris, organized by the Chambre Syndicale, also the organisers of the Paris Fashion Week. In the same year, she was also invited to present her collection at the Miami Fashion Week. Modi has been busy briging to life, works of the master artisans across the country, while reviving age-old Indian techniques, including vegetable dyeing, block printing and embroidery. She has also been working on contemporising traditional crafts like Chanderi weaving, Kota fabrics, Varanasi zari work and Bandhani printing. Modi retails through her stores at DLF Emporio and Crescent in New Delhi.