Indian cricket team gets Reebok edge


Indian cricket team gets Reebok edge

17 Feb 2011

Reebok, the leading sportswear brand in association with

International Cricket Council (ICC) has energized the Indian cricket stars for the much awaited World Cup 2011 by presenting them the futuristic Reebok ZigTech Bats Customized Cricket Footwear and Zigtech Trainers. To amplify performance, Reebok launched a revolutionary style of bats having the Zigtech technology and design embedded in the bat.

Reebok has also outfitted all the cricketers with the all new “Zig-Sonic” equipped with the ZigTech technology which reduces wear and tear in key leg muscles by up to 20 per cent allowing the athletes to train harder and longer. The all new range of cricket shoes for on- field use has been designed and engineered after in-depth research of the varied playing patterns and foot movements of cricketers. For the first time, a global product has been developed and customized keeping in mind an Indian athlete’s requirements. During the development phase, the top players Like M S Dhoni, Yuvraj Singh and Harbhajan Singh consistently gave their feedback which was incorporated in the final product. Arguably the best cricket shoe available, this shoe is powered by the DMX technology in the bottom and Play Dry technology in the upper.