Indian designers shine at ‘Women Empowering Women’ event

Two Indian designers showcased their collections during a fashion show

at the inaugural function of ‘Women Empowering Women’ event. Anjali Sharma, owner and designer of ‘French Curve’, and Varsha Mahendra creator of ‘Jus’ Blouses’ showcased their clothing collections along with women designers from Ethiopia, India, Mongolia, Palestine, Papua New Guinea and Peru for the opening of the London-New York Festival organized by the International Trade Center (ITC), a joint agency of the World Trade Organization and the United Nations.

The work of women artisans was interwoven with winning designs by students from the London College of Fashion and Parsons The New School for Design, which was displayed during the fashion show. The event at the headquarters of the world body was a high-profile gathering of women saluting women’s economic empowerment and female excellence.

While Sharma’s studio works extensively with Indian artisans and promotes ancient traditional hand crafted intricate designs on fabric surface under her labels ‘Anjali Sharma’ and ‘French Curve’ that retail to some of the top stores in India and online in the UK, Mahendra, a designer from NIFT, works for empowerment of women artisans to both keeping the craft alive and also help artisans to earn a living by an empowered life by pursuing the crafts.

The month-long event is developed to encourage tourism, business, especially in new digital and creative industries between the cities of London and New York and support a foundation to enable young people from less privileged backgrounds to join these industries in the future.