Indian designers storm London

The Indian Premier London Fashion Week (IPLFW) which took place recently, saw many top Asian

designers showcasing their collections. The event was organized by Idea Weavers and had some 18 different catwalk shows streaming with vibrant colors, intricate embroidery and detailing as the models hit the runway. Many first-time buyers were ecstatic with the innovations on display, the fabrics, the frills, the stylish drapes and falls.

Many of the collections were a celebration of East meets West with Indian fashion designers choosing to mix traditional elements from their culture, with cutting edge modern shapes and styles creating a stunning hybrid fashion. Indian designers who were chosen to appear included RNA, who showcased some futuristic designs in the collection, Rocky S who played up the sumptuous element of Indian clothing in his show and Arjun Agarwal who incorporated musical symbols in his collection. With the Indian wedding season on the horizon, the show provided an opportunity for British Asians to gain inspiration for outfits to attend upcoming marriages. The IPLFW will return this autumn. However, it is hoped the first session will have enabled some Indian designers to gain a foothold in the market in the West as a number of buyers from big name retailers were present at the show.