Indian Ladies French Connection

For women who want to dress up with cool and funky attitude, the good news is that India’s first

exclusive women’s French Connection outlet is open at G7 Mall in, Versova, Mumbai. French Connection store introduces the much awaited women’s autumn/winter 2010 collection. It’s all about variation that plays a key role this season. Jerseys with antique fronts, trousers that make a statement this season with cropped military pants as well as jackets and cashmere-blend ruffle-front coats are available.

The 820 sq. ft. store’s edgy yet sleek environment is spunky and inviting keeping the focus on the clothes. Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand has set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is a popular global fashion brand, particularly with the young.

Brand Marketing India (BMI), the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007. Since then it has opened 22 points of sale across 10 cities. BMI has ensured that the brand in India emulates the same global strategy with respect to timely seasonal launches, competitive pricing and the highest standards of service. <br />

About the alliance with BMI Stephen Marks says it has facilitated them with a very successful launch of the brand in India.