Indiaplaza.com adds sports store

Well known online retailer Indiaplaza.com has launched a ‘sports store’ as part of

its lifestyle segment. The sports store will have a range of sportswear and sports accessories and includes international brands such as Artengo, Kalenji, Inesis and Quechua. The store has over 5,000 products over 27 sporting verticals such as cricket, badminton, golf, hiking, running, fitness, horse riding and roller skating.

The e-commerce platform already sells products such as books and mobiles under its lifestyle segment. Indiaplaza also offers a loyalty programme to its patrons, which would be extended to the sports segment too. As a part of the inaugural offer, Indiaplaza says it would deliver products in the category free of cost to all customers across the country.

Indiaplaza.com (formerly Fabmall), pioneered the concept of online shopping in India. Since 1999, Indiaplaza.com has served millions of customers online with a selection of over eight million items including books, mobiles, electronics, appliances, gifts & more backed by low prices and reliable operations.

The company has in-house warehousing and delivery systems and has end-to-end control over the entire ecosystem of e-commerce including web technologies, merchandising, logistics and customer service.