Indus League banks on women’s wear segment

Hit by adverse economic conditions ranging from high cotton

prices to excise duties, Indus League Clothing has decided to focus on its women’s wear segment, which continues to grow at 15 -20 per cent with brands like Jealous 21 and Scullers. Incidentally, its men’s wear segment has seen a decrease of 5-7 per cent but despite a drop in sales, men’s wear brands like Indigo Nation, Urbana and John Miller continue to expand their range. John Miller range of men’s clothing (a Future Group private label) being the largest selling brand for the company comprises almost 22 per cent of the company’s turnover.

Rachna Aggarwal, CEO, Indus League points out that the company has been witnessing a downfall in sales of men’s wear but still there is value growth due to price hikes. However, the women’s wear segment is growing and they look at expanding it with women’s denim brand Jealous 21 and accessories like jewelry bags and belts.

Out of the company’s total revenue of Rs 600 crores, currently women’s denim brand Jealous 21 has a share of Rs 70 crores. And, by the end of this year, Indus League hopes to make push it up to Rs 100 crores. The company had bought Jealous 21 brand in 2005 for Rs 1 crore. Targeting college students, Indus League with Jealous 21 as its focus has been co-designing its jeans with its users.

Adding further, Rachna Aggarwal said that the company which is promoted by Future Ventures is also looking to grow its licensed brands, such as Manchester United and Daniel Hechter. They have introduced a host of accessories under these brands. Also, Indus League has ventured into children’s segment, and extended to accessories such as school bags.