Indus League launches ‘Mohr’ for women

Indus-League Clothing, the fashion brands marketing

company from Future Group has announced the launch of Mohr, a premium womenswear brand. The brand embodies the many different faces of the modern Indian woman. “The women’s wear market in India is growing rapidly and we see a huge opportunity here,” says Rachna Aggarwal, CEO of Indus League Clothing. The new brand has been created to meet the evolving lifestyle needs of modern woman under the name Mohr – The Stamp of New India,”.

Mohr seamlessly combines an Indian inspired celebration line designed by Rahul Mishra with a more westernized contemporary line of elegance wear. The collections draw inspiration from traditional Indian motifs and patterns that are combined with western silhouette and form. Aztec prints make a bold statement and pretty floral patterns are just right for the summer. Fluid and sheer chiffons and georgettes accentuate asymmetrical and high-low hemlines, seen together with laced yokes, kimono sleeves and sequined collars on tops, dresses and tunics. Trousers are made fashionable with skinny fits, printed turn-ups and linen, ready to be mixed and matched to complete a formal ensemble or add a casual flair. “The Mohr garments have a stamp of India, its textures, fabrics, motifs, colour etc. It is celebratory and can be worn for all kinds of occasions,” explains Ashni Biyani, Director, Future Ideas.

The brand offers more than 200 styles priced between Rs 499-3,000 and is available in select Pantaloons and Central stores. Online retail partners include Jabong, Flipkart, Yebbhi, Koovs, Fashionara and Mirai.