Invista, Arvind team up for stretch denims

Invista, has teamed up with Arvind to build up the high potential

global denim market. They seek to bring to India the best of technologies from Invista together with the denim fabric making expertise of Arvind to piece together an eventful journey for the Indian denim market.

Rishi Suri, Business Head, South Asia, Invista, said, “Denim fabric was introduced to India in 1986 and the mid ’90s to 2000 was a period of rapid growth for the denim market in India. From a single mill in 1987, the number has grown to more than 27 in 2012. Considering that over 70 percent of the global denim fabric production lies in Asian countries, this is an extremely important segment for Invista and we are glad to join hands with Arvind, one of our most prized customers, to jointly offer innovative and high quality products in this growing category.”

Aamir Akhtar, CEO, Arvind Denim, says, “We have had a wonderful experience collaborating with Invista. The use of Invista’s sophisticated fiber and fabric technologies has enabled Arvind to deliver many firsts in the international denim market. We have mastered extremely difficult stretches with Lycra like stretch selvedge denim, stretch jacquard denim, super soft high recovery excel stretch denim and many more.”

Invista is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. Invista provides Lycra fiber, Lycra T400 fiber and world-leading technological expertise to develop fabrics like Tough Max Lycra Fabric, Lycra dualFX Fabric etc. These innovations have been developed and introduced in India.