Invista, owner of the fiber brand Lycra, aims togive Indian women perfect clothing solutions in the near future. This includes shapewear and leggings that can be teamed with kurtis. Work is on woven leggings that would last long unlike their knitted counterparts.
Currently, Indian women opt for knitted leggings over stitched or readymade cotton leggings but the folds are not perfect. They want a perfect woven churidaar that folds neatly at the ankles. With a demand for shapewear consistently rising in the Indian market, Invista would launch cotton-based shapewear that would compress the body for the perfect contour while allowing breathability.
Invista’s brands span an array of products: fibers, fabrics, polymers, resins, chemical intermediates and specialty chemicals. It is one of the world’s largest integrated producers of polymers and fibres, primarily for nylon, spandex and polyester applications.
It operates four global businesses worldwide and one of them, Invista Apparel, is the primary focus for the Indian market. Invista’s fibers find a variety of uses across production processes in India, including woven, circular knitting, warp knitting, hosiery, seamless garments, socks, flat knitting, polyfills.