Invista, one of the world’s largest integratedproducers of polymers and fibres and owner of the brand Lycra is all set to showcase its latest product innovations at Galleria Intima this year. The innovations that will be presented are: ‘Lycra Beauty’ fabrics for cotton rich shapewear, ‘Lycra Freef!T’ fabrics for No Ride Up underwear for men and ‘Thermolite’ fabric for lightweight thermals.
Talking about Invista’s participation at Galleria Intima, Andrew Evans, Managing Director-South Asia, Invista says, “With the evolving consumer market, brands are increasingly looking for innovative solutions to meet changing consumer demand. Guided by our Transforming Daily Life mentality we strive to ensure that the products we make and how we make them benefit our customers and society as a whole. We believe that the innovation we will be showcasing at Galleria Intima will add immense value to our customers and consumers.”
Invista conducted a global consumer study that confirms that nearly all women (93 per cent) show interest in the shaping attribute when purchasing intimate apparel. Whatever their age or body shape, women want truly performing garments without compromising comfort, that they can wear on special occasions or every day, year-in, year-out. Invista introduced Lycra beauty fabrics to meet consumer demand of comfort and shaping, these fabrics are engineered to meet extremely demanding standards that can create new solutions for shape wear that satisfies the expectations of consumers. Building on Indian consumer’s demand of cotton based intimate garments, Invista introduced Lycra Beauty fabric in cotton in 2013 and these fabrics will be showcased at Galleria Intima.