Italian fashion label OVS enters Punjab

Italian fashion apparel brand OVS has launched its first

store in Amritsar and the eighth in India. Offering collections for men, women and teenagers, the store offers a unique Italian fashion shopping experience. Set up at the Alpha One Mall in Amritsar, the new outlet spans on an area of over 3,400 sq. ft. The label is already operating in key cities like Mumbai, Chennai, New Delhi, Bangalore and Surat.

Speaking at launch OVS India CEO Daniele Piatto said that they are delighted to present the OVS brand to the youth of Punjab. OVS, he said, is a global fast-fashion concept, and the Amritsar outlet provides a one-stop solution for most modern apparel and accessory trends for men, women and teenagers. Stylish, trendy and inexpensive are the core values of OVS and it is from these features that OVS gains strength to offer better value goods, meeting international product and performance norms, he said.

OVS is one of the four unique labels operating under Gruppo Coin, an Italian apparel market leader holding 6.2 percent market share. With an annual turnover of €1,736 million, Gruppo Coin is Italy’s major fashion retail destination, operating 492 outlets in Italy and another 69 stores overseas. OVS has gained ground as a major fashion label in key markets like Rome, Venice, Milan, Florence, Shanghai and Paris. It now proposes to expand its presence in India by setting up outlets in Ludhiana, Indore, Jalandhar, Aurangabad, Raipur, Bangalore, Chennai and Pune.