Jabong unveils Rohit Bal’s designer range

Asserting its position among the e-com fashion players, Jabong.com in association with fashion designer Rohit Bal, unveiled the

‘Rohit Bal for Jabong’ collection at the Palladium Hotel in Mumbai. The evening saw the launch of Bal’s exclusive designer wear collection for women through a fashion show. Actress Shraddha Kapoor and models sashayed down the ramp donning ‘Rohit Bal for Jabong’ ensembles.

The collection has fabrics like net and cotton with decorative motif embroidery and block prints. Whilst at one end, it highlights Rohit Bal’s biggest strength of creating magic with natural shades of white, cream and almond, on the other end it depicts his interpretation of popular colour shades of fuchsia, orange and yellow. The collection is an honest attempt in making Rohit Bal’s Signature Designs affordable and accessible to the diverse and discerning buyers in India. The collection priced Rs 5,999 and upwards, features trendy styles having anarkalis, lehanga-cholis, saris and chudidar kurtas.

Jabong is eyeing more such tie-ups with designers in future. The platform also partnered with Lakme Fashion Week to promote budding talent and select merchandise is being retailed through the e-tailer. Having launched brands like Spanish casual wear brand Desigual and Italian clothing and shoe brand Geox, Jabong recently launched UK’s high street fashion brand Miss Selfridge along with Dorothy Perkins in India.