Jabong’s new TVC celebrates joy of shopping

Fashion shopping portal Jabong.com released a new TV

campaign on the theme of 'Fashion Nikla Mann Fisla' created by Draftfcb-Ulka. The film went on air on recently and focuses on the joy of indulging in shopping. Commenting on the TVC, Sanjay Sharma, Group Creative Director, Draftfcb-Ulka says, “The main objective of the new campaign is to differentiate Jabong.com in the crowded online shopping business while at the same time establishing its supremacy in the space of trends, styles and all things fashion. When it comes to the youth, there is a certain selfishness associated with shopping and we wanted to bring out this prioritisation of shopping over all else in our campaign in a tongue-in-cheek manner which will resonate with our target audience.”

Manu Kumar Jain, Co- founder, Jabong.com adds, “Our new campaign combines the enthusiasm for shopaholism and general human behaviour of a little greed when it comes to fashion and Jabong.com. The idea is to educate customers on the widest assortment of products across categories that are just a click away while clearly setting Jabong.com as a youth brand for those who prefer shopping over everything else. The new campaign matches the euphoria of a shopaholic with the dilemma of having to prioritise things in life.”